:root {
  --paper: #f6f6f8;
  --white: #ffffff;
  --ink: #0e0e12;
  --soft: #5b5b68;
  --blue: #2433ff;
  --blue-deep: #1a24d6;
  --plum: #1f0a1d;
  --plum-2: #2b1028;
  --lilac: #dcd6ff;
  --serif: "Instrument Serif", Georgia, "Times New Roman", serif;
  --sans: "Inter Tight", "Helvetica Neue", Arial, sans-serif;
  --m: clamp(16px, 2.2vw, 32px);
  --gap: clamp(96px, 11vw, 176px);
  --ease: cubic-bezier(0.16, 1, 0.3, 1);
  --radius: 6px;
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; overflow-x: clip; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
}
img, video { display: block; max-width: 100%; }
h1, h2, h3, p, ul, ol, dl, dd, figure, blockquote { margin: 0; padding: 0; }
ul, ol { list-style: none; }
a { color: inherit; }
em { font-style: italic; }
button { font: inherit; color: inherit; }
::selection { background: var(--blue); color: #fff; }
:focus-visible { outline: 3px solid var(--blue); outline-offset: 3px; }

/* ---------- shared type ---------- */
.h2 { font-family: var(--serif); font-weight: 400; font-size: clamp(40px, 5.2vw, 88px); line-height: 0.95; letter-spacing: -0.025em; }
.h2 em { font-style: italic; }
.h2-small { font-size: 15px; font-weight: 600; letter-spacing: 0; margin-bottom: 28px; }
.h3 { font-size: 15px; font-weight: 600; margin-bottom: 12px; }
.sec-head { display: grid; grid-template-columns: 1.4fr 1fr; gap: 32px; align-items: end; margin-bottom: clamp(40px, 5vw, 72px); }
.sec-head p { max-width: 38ch; justify-self: end; color: var(--soft); font-size: 17px; }
.statement { font-family: var(--serif); font-size: clamp(34px, 4.4vw, 72px); line-height: 1.02; letter-spacing: -0.02em; max-width: 25ch; }
.statement em { font-style: italic; }
.statement-by { margin-top: 24px; font-size: 15px; opacity: 0.8; }

/* ---------- buttons ---------- */
.btn {
  display: inline-flex; align-items: center; gap: 10px;
  background: var(--blue); color: #fff;
  font-weight: 600; font-size: 16px; line-height: 1;
  padding: 18px 26px; border-radius: 999px; text-decoration: none; border: 0; cursor: pointer;
  transition: background-color 200ms, transform 300ms var(--ease);
}
.btn::after { content: "\2197"; font-size: 15px; transition: transform 300ms var(--ease); }
.btn:hover { background: var(--ink); }
.btn:hover::after { transform: translate(2px, -2px); }
.btn:active { transform: scale(0.97); }
.btn-light { background: #fff; color: var(--ink); }
.btn-light:hover { background: var(--lilac); }
.text-link { display: inline-block; margin-top: 32px; font-weight: 600; color: var(--blue); text-decoration: none; border-bottom: 2px solid currentColor; padding-bottom: 2px; }
.text-link:hover { color: var(--ink); }
.arrow { width: 52px; height: 52px; border-radius: 50%; border: 1.5px solid currentColor; background: transparent; cursor: pointer; font-size: 20px; transition: background-color 200ms, color 200ms; }
.arrow:hover { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.chips { display: flex; flex-wrap: wrap; gap: 8px; }
.chips li { font-size: 14px; font-weight: 500; padding: 7px 14px; border-radius: 999px; background: #fff; }

/* ---------- nav ---------- */
.nav {
  position: fixed; inset: 0 0 auto 0; z-index: 50;
  display: flex; justify-content: space-between; align-items: center;
  padding: 18px var(--m);
  pointer-events: none;
}
.nav > * { pointer-events: auto; }
.nav-mark { display: flex; align-items: center; gap: 12px; text-decoration: none; color: var(--ink); }
.nav-mark span { font-weight: 600; font-size: 15px; letter-spacing: -0.01em; }
.mono { flex: none; }
.nav-links { display: flex; gap: 6px; }
.nav-links a { font-size: 14px; font-weight: 500; text-decoration: none; padding: 10px 16px; border-radius: 999px; background: #fff; transition: background-color 200ms, color 200ms; }
.nav-links a:hover { background: var(--ink); color: #fff; }
.nav-links .pill-cta { background: var(--blue); color: #fff; }
.nav-links .pill-cta:hover { background: var(--ink); }
.nav .mono rect { fill: #fff; }
.nav-mark span { transition: opacity 250ms; }
.nav.scrolled .nav-mark span { opacity: 0; pointer-events: none; }

/* ---------- hero ---------- */
.hero {
  position: relative; min-height: 100svh; display: grid; grid-template-rows: 1fr auto auto;
  padding: 0 var(--m) 32px; overflow: clip; isolation: isolate;
}
.ring-wrap { position: absolute; inset: 0; z-index: 0; perspective: 1500px; perspective-origin: 60% 40%; }
.ring {
  position: absolute; left: 63%; top: 31%; width: 0; height: 0;
  transform-style: preserve-3d;
  transform: rotateX(var(--rx, -8deg)) rotateY(var(--ry, 0deg));
}
.ring-card {
  position: absolute; width: clamp(190px, 19vw, 300px); aspect-ratio: 16 / 9;
  left: 0; top: 0; translate: -50% -50%;
  border-radius: 6px; overflow: hidden; background: #fff;
  backface-visibility: hidden;
}
.ring-card img { width: 100%; height: 100%; object-fit: contain; background: #fff; }
.hero-h {
  position: relative; z-index: 2; align-self: end; margin: 0 0 8px;
  font-family: var(--serif); font-weight: 400;
  font-size: clamp(62px, 11.6vw, 200px); line-height: 0.86; letter-spacing: -0.035em;
}
.hero-h .line { display: block; overflow: hidden; padding-bottom: 0.06em; margin-bottom: -0.06em; }
.hero-h .line > * { display: inline-block; }
.hero-foot { position: relative; z-index: 2; display: flex; justify-content: space-between; align-items: end; gap: 32px; flex-wrap: wrap; }
.hero-sub { max-width: 40ch; font-size: 18px; line-height: 1.4; }

/* ---------- stats ---------- */
.stats { padding: 56px var(--m); background: #fff; }
.stats dl, .results-grid { display: grid; grid-template-columns: repeat(5, 1fr); gap: 32px; }
.stat dt { font-weight: 800; font-size: clamp(36px, 4.4vw, 68px); letter-spacing: -0.045em; line-height: 1; }
.stat dd { margin-top: 10px; font-size: 14px; color: var(--soft); max-width: 22ch; }

/* ---------- statement band ---------- */
.band-statement { padding: var(--gap) var(--m); display: grid; grid-template-columns: 1.6fr 1fr; gap: 48px; align-items: end; }
.statement-sub { color: var(--soft); max-width: 40ch; }

/* ---------- categories ---------- */
.cats { position: relative; background: var(--plum); color: #fff; padding: var(--gap) var(--m); }
.cats .sec-head p { color: rgba(255, 255, 255, 0.72); }
.cat-list { display: flex; flex-wrap: wrap; gap: 4px 34px; align-items: baseline; }
.cat { position: relative; }
.cat button {
  all: unset; cursor: pointer; display: inline-flex; align-items: flex-start; gap: 8px;
  font-weight: 800; font-size: clamp(42px, 6.6vw, 112px); letter-spacing: -0.05em; line-height: 1.02;
  transition: color 250ms;
}
.cat button:focus-visible { outline: 3px solid var(--lilac); outline-offset: 4px; }
.cat-n { font-size: 14px; font-weight: 500; letter-spacing: 0; line-height: 1; padding: 4px 9px; border: 1.5px solid currentColor; border-radius: 999px; margin-top: 0.5em; }
.cat-clients { font-size: 15px; color: var(--lilac); max-width: 32ch; margin-top: -4px; margin-bottom: 14px; }
.js .cat-clients { display: none; }
.js .cat.on .cat-clients { display: block; }
.cat-list:hover .cat button { color: rgba(255, 255, 255, 0.32); }
.cat-list .cat button:hover, .cat.on button { color: var(--lilac); }
.cat-preview {
  position: fixed; left: 0; top: 0; z-index: 40; width: 360px; aspect-ratio: 16 / 9;
  border-radius: 10px; overflow: hidden; pointer-events: none;
  opacity: 0; transform: translate(-50%, -50%) scale(0.6);
  transition: opacity 250ms, transform 400ms var(--ease);
}
.cat-preview.show { opacity: 1; transform: translate(-50%, -50%) scale(1); }
.cat-preview img { width: 100%; height: 100%; object-fit: contain; background: #fff; }

/* ---------- services on home ---------- */
.services-home { padding: var(--gap) var(--m); }
.slices { display: grid; grid-template-columns: repeat(5, 1fr); min-height: 380px; border-right: 1px solid var(--blue); }
.slice {
  display: flex; flex-direction: column; justify-content: space-between; gap: 32px;
  border-left: 1px solid var(--blue); padding: 16px 18px 22px; text-decoration: none; color: var(--blue);
  transition: background-color 350ms var(--ease), color 350ms;
}
.slice-name { font-weight: 600; font-size: 17px; line-height: 1.2; max-width: 12ch; }
.slice-body { display: grid; gap: 14px; }
.slice-short { font-family: var(--serif); font-size: clamp(24px, 2.2vw, 34px); line-height: 1.05; color: var(--ink); transition: color 350ms; }
.slice-more { font-size: 14px; font-weight: 600; opacity: 0; transform: translateY(8px); transition: opacity 300ms, transform 300ms var(--ease); }
.slice:hover, .slice:focus-visible { background: var(--blue); color: #fff; }
.slice:hover .slice-short, .slice:focus-visible .slice-short { color: #fff; }
.slice:hover .slice-more, .slice:focus-visible .slice-more { opacity: 1; transform: none; }

/* ---------- cases track ---------- */
.cases { padding: 0 0 var(--gap); }
.cases .sec-head { padding: 0 var(--m); }
.case-track {
  display: flex; gap: 20px; overflow-x: auto; padding: 24px var(--m) 40px;
  scroll-snap-type: x mandatory; scroll-padding-inline: var(--m); scrollbar-width: none; cursor: grab; perspective: 1200px;
}
.case-track::-webkit-scrollbar { display: none; }
.case-track.dragging { cursor: grabbing; scroll-snap-type: none; }
.case-track.dragging a { pointer-events: none; }
.case-card {
  flex: 0 0 clamp(300px, 36vw, 560px); scroll-snap-align: start;
  text-decoration: none; display: grid; gap: 14px;
  transform-style: preserve-3d; transition: transform 500ms var(--ease);
}
.case-img { display: block; aspect-ratio: 16 / 9; border-radius: var(--radius); overflow: hidden; background: #eaeaf0; }
.case-img img { width: 100%; height: 100%; object-fit: contain; transition: transform 900ms var(--ease); }
.case-card:hover .case-img img { transform: scale(1.05); }
.case-meta { display: flex; justify-content: space-between; gap: 12px; font-size: 14px; }
.case-client { font-weight: 600; }
.case-cat { color: var(--soft); text-align: right; }
.case-title { font-family: var(--serif); font-size: 28px; line-height: 1.02; letter-spacing: -0.01em; }
.track-ctrl { display: flex; gap: 10px; padding: 0 var(--m); }

/* ---------- reach ---------- */
.reach { padding: 0 var(--m) var(--gap); }
.reach-grid { display: grid; grid-template-columns: 2.2fr 1fr; gap: 40px; align-items: center; }
.map { position: relative; aspect-ratio: 2 / 1; }
.map canvas { width: 100%; height: 100%; display: block; }
.map-label { position: absolute; transform: translate(-50%, -140%); font-size: 13px; font-weight: 600; background: var(--ink); color: #fff; padding: 4px 9px; border-radius: 999px; white-space: nowrap; pointer-events: none; opacity: 0; transition: opacity 200ms; }
.map-label.show { opacity: 1; }
.country-list { display: grid; grid-template-columns: 1fr 1fr; gap: 2px 8px; }
.country-list button { all: unset; box-sizing: border-box; display: block; width: 100%; cursor: pointer; padding: 10px 14px; border-radius: 10px; transition: background-color 200ms; }
.country-list button:focus-visible { outline: 3px solid var(--blue); }
.country-list strong { display: block; font-weight: 600; font-size: 19px; letter-spacing: -0.01em; }
.country-list span { display: block; font-size: 14px; color: var(--soft); }
.country-list li.on button { background: #fff; }
.country-list li.on strong { color: var(--blue); }

/* ---------- testimonials ---------- */
.voices { padding: var(--gap) var(--m); background: var(--lilac); }
.quotes { display: grid; min-height: 3.2em; }
.quote { grid-area: 1 / 1; opacity: 0; visibility: hidden; transition: opacity 500ms, visibility 500ms; }
.quote.is-on { opacity: 1; visibility: visible; }
.quote blockquote { font-family: var(--serif); font-size: clamp(32px, 4vw, 64px); line-height: 1.05; letter-spacing: -0.02em; max-width: 26ch; }
.quote figcaption { margin-top: 24px; font-size: 15px; font-weight: 600; }
.quote-ctrl { display: flex; align-items: center; gap: 14px; margin-top: 40px; font-size: 14px; }
.no-js .quote { opacity: 1; visibility: visible; grid-area: auto; margin-bottom: 40px; }

/* ---------- marquee ---------- */
.marquee { overflow: hidden; padding: 28px 0; background: var(--ink); color: #fff; }
.marquee ul { display: flex; gap: 48px; width: max-content; }
.marquee li { font-weight: 800; font-size: clamp(32px, 4vw, 60px); letter-spacing: -0.04em; white-space: nowrap; }
.marquee li:nth-child(3n+2) { font-family: var(--serif); font-weight: 400; font-style: italic; letter-spacing: -0.01em; }
@media (prefers-reduced-motion: no-preference) {
  .marquee ul { animation: marquee 40s linear infinite; }
  .marquee:hover ul { animation-play-state: paused; }
}
@keyframes marquee { to { transform: translateX(-50%); } }

/* ---------- about ---------- */
.about { padding: var(--gap) var(--m); display: grid; grid-template-columns: 1fr 1.5fr; gap: clamp(40px, 6vw, 96px); align-items: center; }
.oval { aspect-ratio: 3 / 4; border-radius: 999px; overflow: hidden; background: var(--lilac); display: grid; place-items: center; max-width: 440px; position: relative; }
.oval img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.oval-mono { color: var(--plum); }
.about-text { display: grid; gap: 22px; justify-items: start; }
.about-text p { max-width: 56ch; font-size: 18px; }
.about-text .h2 { margin-bottom: 10px; }

/* ---------- footer ---------- */
.foot { background: var(--plum); color: #fff; padding: var(--gap) var(--m) 32px; }
.foot-top { display: flex; justify-content: space-between; align-items: end; gap: 32px; flex-wrap: wrap; padding-bottom: 72px; }
.foot-line { font-family: var(--serif); font-size: clamp(48px, 7.4vw, 128px); line-height: 0.9; letter-spacing: -0.03em; }
.foot-row { display: grid; grid-template-columns: 1fr auto 1.2fr; gap: 32px; align-items: start; padding-top: 32px; border-top: 1px solid rgba(255, 255, 255, 0.18); }
.foot-mark { display: flex; gap: 12px; align-items: center; text-decoration: none; font-weight: 600; }
.foot-row ul { display: flex; gap: 20px; font-size: 15px; }
.foot-row ul a { text-decoration: none; }
.foot-row ul a:hover { color: var(--lilac); }
.foot-row p { font-size: 15px; color: rgba(255, 255, 255, 0.75); justify-self: end; max-width: 40ch; text-align: right; }
.foot-legal { margin-top: 48px; font-size: 13px; color: rgba(255, 255, 255, 0.6); max-width: 80ch; }

/* ---------- services page ---------- */
.page-hero { padding: 140px var(--m) 80px; }
.page-h { font-family: var(--serif); font-weight: 400; font-size: clamp(80px, 17vw, 300px); line-height: 0.82; letter-spacing: -0.04em; }
.page-sub { font-family: var(--serif); font-size: clamp(28px, 3.4vw, 54px); line-height: 1.05; margin: 20px 0 40px; }
.toc { display: flex; flex-wrap: wrap; gap: 8px; }
.toc a { display: block; font-size: 14px; font-weight: 500; padding: 9px 15px; border-radius: 999px; background: #fff; text-decoration: none; transition: background-color 200ms, color 200ms; }
.toc a:hover { background: var(--blue); color: #fff; }
.svc { display: grid; grid-template-columns: 1fr 1.2fr; gap: clamp(32px, 5vw, 80px); padding: 56px var(--m) 88px; border-top: 1px solid var(--blue); scroll-margin-top: 80px; }
.svc-lead { background: #fff; }
.svc-name { font-weight: 800; font-size: clamp(40px, 5.6vw, 92px); letter-spacing: -0.05em; line-height: 0.95; color: var(--blue); }
.svc-line { font-family: var(--serif); font-style: italic; font-size: clamp(24px, 2.4vw, 36px); line-height: 1.08; margin-top: 24px; max-width: 20ch; }
.svc-body { font-size: 19px; max-width: 48ch; margin-bottom: 32px; }
.svc-sub { font-size: 14px; font-weight: 600; color: var(--soft); margin-bottom: 12px; }
.svc-items { columns: 2; column-gap: 32px; }
.svc-items li { break-inside: avoid; padding: 8px 0 8px 22px; position: relative; font-size: 16px; }
.svc-items li::before { content: ""; position: absolute; left: 0; top: 0.95em; width: 9px; height: 9px; border-radius: 50%; background: var(--blue); }
.svc-proof { margin-top: 32px; display: flex; flex-wrap: wrap; gap: 8px; align-items: center; font-size: 14px; }
.svc-proof span { color: var(--soft); margin-right: 6px; }
.svc-proof a { text-decoration: none; font-weight: 600; padding: 7px 14px; border-radius: 999px; border: 1.5px solid var(--ink); transition: background-color 200ms, color 200ms; }
.svc-proof a:hover { background: var(--ink); color: #fff; }
.video-band { background: var(--plum); color: #fff; padding: var(--gap) var(--m); }
.phones { display: grid; grid-template-columns: repeat(3, minmax(0, 300px)); gap: clamp(16px, 3vw, 48px); justify-content: center; }
.phone video { width: 100%; aspect-ratio: 9 / 16; object-fit: cover; border-radius: 28px; background: var(--plum-2); }
.phone figcaption { margin-top: 14px; font-size: 14px; color: rgba(255, 255, 255, 0.78); text-align: center; }
.kit { padding: var(--gap) var(--m); }
.kit .h2 { margin-bottom: 48px; }
.kit-grid { display: grid; grid-template-columns: 1fr 1.6fr 1.2fr; gap: 40px; }
.kit-grid h3 { font-size: 15px; font-weight: 600; margin-bottom: 16px; }
.kit-grid p { max-width: 40ch; }

/* ---------- case page ---------- */
.case-hero { padding: 132px var(--m) 0; }
.case-kicker { font-size: 14px; color: var(--soft); margin-bottom: 28px; }
.case-kicker a { color: var(--ink); text-decoration: none; font-weight: 600; }
.case-h { font-family: var(--serif); font-weight: 400; font-size: clamp(52px, 8.6vw, 150px); line-height: 0.9; letter-spacing: -0.035em; max-width: 14ch; }
.case-facts { display: flex; justify-content: space-between; align-items: end; gap: 32px; flex-wrap: wrap; margin: 48px 0 32px; }
.case-facts dl { display: flex; gap: 40px; flex-wrap: wrap; }
.case-facts dt { font-size: 13px; color: var(--soft); }
.case-facts dd { font-weight: 600; }
.case-cover { border-radius: var(--radius); overflow: hidden; background: #eaeaf0; display: grid; place-items: center; }
.case-cover img { width: auto; max-width: 100%; max-height: 82vh; object-fit: contain; }
.case-story { padding: var(--gap) var(--m) 0; }
.case-intro { font-family: var(--serif); font-size: clamp(30px, 3.6vw, 58px); line-height: 1.06; letter-spacing: -0.015em; max-width: 26ch; }
.story-grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 6vw, 96px); margin-top: 72px; }
.story-grid p { font-size: 19px; max-width: 46ch; }
.deliv { padding: var(--gap) var(--m) 0; }
.deliv .h2 { margin-bottom: 40px; }
.deliv-list { columns: 2; column-gap: 48px; }
.deliv-list li { break-inside: avoid; padding: 14px 0 14px 30px; border-top: 1px solid rgba(14, 14, 18, 0.14); position: relative; font-size: 18px; }
.deliv-list li::before { content: ""; position: absolute; left: 0; top: 1.25em; width: 12px; height: 12px; border-radius: 50%; border: 2px solid var(--blue); }
.case-lens, .case-quote { margin-top: var(--gap); padding: var(--gap) var(--m); background: var(--plum); color: #fff; }
.case-lens .statement { font-size: clamp(28px, 3.2vw, 52px); max-width: 30ch; }
.results { padding: var(--gap) var(--m) 0; }
.results-grid { grid-template-columns: repeat(auto-fit, minmax(180px, 1fr)); }
.results .stat dt { color: var(--blue); }
.case-page .video-band { margin-top: var(--gap); }
.gallery { padding: var(--gap) var(--m) 0; }
.gallery-grid { columns: 2; column-gap: 20px; }
.g-item { break-inside: avoid; margin-bottom: 20px; border-radius: var(--radius); overflow: hidden; background: #fff; }
.g-item img { width: 100%; height: auto; }
.credit { margin-top: 8px; font-size: 14px; color: var(--soft); }
.next { padding: var(--gap) var(--m); }
.next-link { display: grid; gap: 10px; text-decoration: none; padding: 48px 0; border-top: 1px solid var(--ink); }
.next-link span { font-size: 14px; color: var(--soft); }
.next-link strong { font-weight: 800; font-size: clamp(48px, 8vw, 140px); letter-spacing: -0.05em; line-height: 0.9; transition: color 250ms; }
.next-link em { font-family: var(--serif); font-size: clamp(22px, 2.4vw, 36px); }
.next-link:hover strong { color: var(--blue); }

/* names (namings case) */
.names-list { padding: var(--gap) var(--m) 0; }
.names-list .h2 { margin-bottom: 32px; }
.name-row { display: grid; grid-template-columns: 1.1fr 0.9fr 1.6fr; gap: 24px; align-items: baseline; padding: 22px 0; border-top: 1px solid rgba(14, 14, 18, 0.14); }
.nr-name { font-weight: 800; font-size: clamp(36px, 4.6vw, 76px); letter-spacing: -0.05em; line-height: 1; transition: color 250ms; }
.nr-ctx { font-size: 15px; color: var(--soft); }
.nr-why { font-size: 17px; max-width: 52ch; }
.nr-img { display: none; }
.name-row:hover .nr-name { color: var(--blue); }
.lens-block { margin-top: var(--gap); padding: var(--gap) var(--m); background: var(--plum); color: #fff; }
.lens-block .h2 { margin-bottom: 48px; }
.lens-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 32px; }
.lens-grid b { display: block; font-family: var(--serif); font-weight: 400; font-style: italic; font-size: clamp(80px, 10vw, 160px); line-height: 0.8; color: var(--lilac); }
.lens-grid h3 { font-size: 18px; font-weight: 600; margin: 16px 0 8px; }
.lens-grid p { font-size: 16px; color: rgba(255, 255, 255, 0.8); }
.lens-foot { margin-top: 56px; font-family: var(--serif); font-size: clamp(28px, 3vw, 48px); }
.taglines { padding: var(--gap) var(--m) 0; }
.taglines .h2 { margin-bottom: 32px; }
.taglines li { display: flex; justify-content: space-between; align-items: baseline; gap: 24px; padding: 20px 0; border-top: 1px solid rgba(14, 14, 18, 0.14); }
.tl-line { font-family: var(--serif); font-size: clamp(28px, 3.4vw, 56px); line-height: 1.05; }
.tl-by { font-size: 15px; color: var(--soft); text-align: right; }

/* ---------- motion ---------- */
@media (prefers-reduced-motion: no-preference) {
  .js [data-rise] { opacity: 0; transform: translateY(28px); transition: opacity 800ms var(--ease), transform 800ms var(--ease); transition-delay: var(--d, 0ms); }
  .js [data-rise].in { opacity: 1; transform: none; }
  .js .hero-h .line > * { transform: translateY(105%); animation: rise 1000ms var(--ease) forwards; }
  .js .hero-h .line:nth-child(2) > * { animation-delay: 120ms; }
  .js .hero-foot { opacity: 0; animation: fade 800ms var(--ease) 600ms forwards; }
  .js .ring-wrap { opacity: 0; animation: fade 1400ms var(--ease) 200ms forwards; }
}
@keyframes rise { to { transform: none; } }
@keyframes fade { to { opacity: 1; } }

/* ---------- tablet ---------- */
@media (max-width: 1024px) {
  .slices { grid-template-columns: 1fr; min-height: 0; border-right: 0; border-top: 1px solid var(--blue); }
  .slice { border-left: 0; border-bottom: 1px solid var(--blue); flex-direction: row; align-items: center; padding: 22px 6px; }
  .slice-name { max-width: none; min-width: 34%; }
  .slice-more { display: none; }
  .stats dl { grid-template-columns: repeat(3, 1fr); }
  .reach-grid { grid-template-columns: 1fr; }
  .country-list { grid-template-columns: repeat(2, 1fr); }
  .kit-grid { grid-template-columns: 1fr 1fr; }
  .lens-grid { grid-template-columns: 1fr 1fr; }
  .name-row { grid-template-columns: 1fr 1fr; }
  .nr-why { grid-column: 1 / -1; }
}

/* ---------- phone ---------- */
@media (max-width: 700px) {
  body { font-size: 16px; }
  .nav { padding: 12px var(--m); }
  .nav-mark span { display: none; }
  .nav-mark .mono { width: 34px; height: 47px; }
  .nav-links a:not(.pill-cta) { display: none; }
  .nav-links .pill-cta { font-size: 13px; padding: 10px 14px; }
  .hero { padding-top: 90px; }
  .ring { left: 50%; top: 34%; }
  .ring-card { width: 170px; }
  .hero-h { font-size: 17vw; }
  .hero-sub { font-size: 17px; }
  .sec-head { grid-template-columns: 1fr; gap: 16px; }
  .sec-head p { justify-self: start; }
  .stats dl { grid-template-columns: 1fr 1fr; gap: 28px 20px; }
  .band-statement { grid-template-columns: 1fr; gap: 24px; }
  .cat-list { gap: 2px 18px; }
  .cat button { font-size: 11vw; }
  .slice { flex-direction: column; align-items: flex-start; gap: 8px; }
  .case-card { flex-basis: 78vw; }
  .country-list { grid-template-columns: 1fr; }
  .about { grid-template-columns: 1fr; }
  .oval { max-width: 260px; }
  .foot-row { grid-template-columns: 1fr; }
  .foot-row p { justify-self: start; text-align: left; }
  .page-hero, .case-hero { padding-top: 100px; }
  .svc { grid-template-columns: 1fr; padding: 48px var(--m) 64px; }
  .svc-items { columns: 1; }
  .phones { grid-template-columns: repeat(3, 70vw); justify-content: start; overflow-x: auto; scroll-snap-type: x mandatory; }
  .phone { scroll-snap-align: center; }
  .kit-grid { grid-template-columns: 1fr; }
  .story-grid { grid-template-columns: 1fr; margin-top: 48px; }
  .deliv-list { columns: 1; }
  .gallery-grid { columns: 1; }
  .lens-grid { grid-template-columns: 1fr; }
  .name-row { grid-template-columns: 1fr; gap: 6px; }
  .taglines li { flex-direction: column; gap: 6px; }
  .tl-by { text-align: left; }
}